6.07.2006
Text Message: Flip Imminent at WNEW?
So R&R that reports a couple dozen CBS Radio stations will be utilizing text-messaging technology through a partnership with Vibes Media (http://www.radioandrecords.com/Newsroom/2006_06_07/cbsradio.asp) .
While just a few of the stations are listed, it should be notable that of the two New York stations, one of them is WNEW - "New York's Classic Dance Mix". The other, of course, is WFNY, with their "Free-FM" technology and their instant messages... Not to put all of WNEW's demographic under one umbrella, but this is a station that doesn't play currents. So what would their listening audience gain from text messages from this particular station in its current incarnation? I mean, Free-FM is a good candidate for it, but why not one of the two news stations? Jack already has some text message technology going on, currently, as well.
Frankly, the fact that WNEW is utilizing this technology makes me think something's afoot. And WNEW should be busy trying to hire Balt & Goomba than worrying about a futuristic tech toy for their "classic dance" listeners.
But I digress...
Check out AOL.com today. Breaking news, video search, pictures, email and IM. All on demand. Always Free.
