8.30.2006
Snap! Goes 107.3 In Rochester
Your humble radio detective Diamond Joe, once indirectly dubbed an "Internet Gnome" by Radio & Records - and darn proud of it - has done it again, with little "crackle" uncovering the new format on recently blown up 107.3 FM in Rochester. It usually takes grueling research to sniff out the tracks, but this one didn't take much "pop".
So I read that "The Nerve" flipped to "Huge 107.3" as of today. With product placement by the good ol' folks at Fuccillo Hyundai. Neat - sponsored stunting. Who knew, right?
So I consult my source which disclosed that the domain huge1073.com was registered back on August 22. So you know this was in the works for well over a week.
Eventually, I discovered another website registered on the same day by Clear Channel - snap1073.com. Whose website, by the way, is partly functioning right now:
http://www.snap1073.com/main.html
They're already promoting "Wake Up With Whoopi". And don't forget to read about the "Wacky Rochester Weather"!
As far as their format, I'm guessing a rhythmic AC, kinda like the one in Philly that also houses the Whoopi morning show.
I'm sure the geniuses in CC's tech department will change the page to a "Forbidden" message, so here's a screenprint to prove I'm not making the above up:
Another case in the books for Diamond Joe, Internet Gnome.
So I read that "The Nerve" flipped to "Huge 107.3" as of today. With product placement by the good ol' folks at Fuccillo Hyundai. Neat - sponsored stunting. Who knew, right?
So I consult my source which disclosed that the domain huge1073.com was registered back on August 22. So you know this was in the works for well over a week.
Eventually, I discovered another website registered on the same day by Clear Channel - snap1073.com. Whose website, by the way, is partly functioning right now:
http://www.snap1073.com/main.html
They're already promoting "Wake Up With Whoopi". And don't forget to read about the "Wacky Rochester Weather"!
As far as their format, I'm guessing a rhythmic AC, kinda like the one in Philly that also houses the Whoopi morning show.
I'm sure the geniuses in CC's tech department will change the page to a "Forbidden" message, so here's a screenprint to prove I'm not making the above up:
Another case in the books for Diamond Joe, Internet Gnome.
