9.02.2006

 

(Follow-Up) The Nerve, The Nerve, Watch Clear Channel Swerve

Apparently the red-faced suits over at Clear Channel Rochester have been forced to wax poetic over being found out about 107.3 FM's impending flip to "Snap! 107.3", an urban-leaning rhythmic AC station which will have Whoopui Goldberg hosting mornings.

On Friday, as predicted, the "Snap! 107.3" material (see screenprint below) was removed in favor of a message reading:


Rochester's Classic Country Station.
Website under construction.


Laughable. But wait, there's more: Upon logging on today, not only do you see a different message, but it's chased by a poor attempt at prose that has even Clement Clarke Moore spinning in his grave:


Rochester's New Jazz Station
Website Under Construction

Twas a holiday weekend
And all through the industry
Everyone was curious
About W-N-V-E

Fybush cried "Stunt!"
R&R asked "Jazz?"
"Snap!" cracked the competition
As if to razz

But Fuccillo's moving Hyundais
Faster than a luge
Because 107-3
Has been absolutely huuuge!

Country? Urban? Sports?
Or maybe FM Talk
Or will the Wheel of Formats
Really fly like a Hawk?

People love a radio station
That's not in a pickle
Like that station down the dial
That's now known as...The Fox ;)

So what's really happening?
Could it stay this way?
A station sells its name?
Is that OK?


Listen... If you've been found out - admit it. Don't sugarcoat it with a sorry attempt at reworking a holiday classic. I mean, when in the domain search there arose such a clatter, did you take a look to see what was the matter? Nope, you're afraid to admit that you've been scooped. Your faces right now are as red as a cherry; If I were to say I'm flattered, I would say very.

Here's a few responsorial poems for you, Clear Channel Rochester, so print these:


Roses are red
Violets are blue
You've been scooped on a format flip
What say you?

Jack and Jill went up the hill
To fetch a barrel of honey
Whoopi will do wakeups on 107.3
I'm willing to bet all my money

Little Miss Muffet sat on a tuffet
Eating a TV dinner
Along came a gnome, found 107.3's new home
And they both agreed "Snap" will be the winner

OH!


("Yeah, good ol' Mother Goose, remember her? I f***ed her!")

This whole thing is all in good fun, of course. Really, I can't believe how unbelievably easy it is to find out when new domains have been registered, and by whom. And to uncover this criteria and in the process scoop the radio industry with these discoveries is in no way illegal: It's public domain. Now, if I were to libel Clear Channel in the process of promoting these findings, that would be going over the line. I'm not crossing that line - I'm an "Internet Gnome" - not a pest - there's a difference...
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