11.16.2006
Atlanta's Got A Project
Clear Channel, on the heels of terminating heritage personalities (e.g. Bill Buchner, J.J. Kennedy, Marc Coppola) and heritage radio stations (e.g. WRNO in New Orleans, which just got blown up the other day; 106.1 RDU now "The Rooster" - which actually doesn't sound too bad, by the way) is about to take another one to the radio graveyard, as 96 Rock is going to be blown up Friday morning in favor of "a new beginning" per the station's website... I'm hearing alternative will be moving from 105.3 to 96.1, with Spanish going on 105.3.
Whatever the case, Clear Channel has registered project961.com on November 9 - and just for good measure, they snapped up project961.net also. But something new and interesting: instead of the usual MarkMonitor service that they've traditionally used to register station websites, they've actually registered these domains through... GoDaddy! Yep, they of the "$2 a holler domains" GoDaddy. Boy, I know Clear Channel has been making drastic cuts, but to now be using GoDaddy for your domain registrations - that's a little pedestrian, don't you think?
Anyway, back to "project961.com" - or, as the station will be known, "Project 9-6-1" - which sounds like the name of a low-budget PBS science show, doesn't it? Anyway, either this will ultimately be the alternative format, or something similar to the stunting they've instilled in Detroit pre-Fox and Milwaukee pre-whatever-the-hell-95.7-is-right-now. When I heard the word "project", I think the latter. So get ready, Peach City, for a very diverse playlist and prompts to "help 96.1" because "you can make a difference".
Or will I be choking on a peach pit eating my words? Find out Friday.
By the way, if the Atlanta Braves - whom I imagine will still air on the new incarnation of 96.1 FM - sign Travis Hafner from the Indians, would the station change its name to "Pronk 96.1"? Just wondering.
UPDATE 11.17.06: At 9 am, the new format was unveiled, apparently an "Everything That Rocks" hybrid. So its on-air moniker is indeed "Project". Still, the name sounds so stunty to me. Can you imagine Chip or Skip Caray uttering the name "Project 96.1" during a Braves broadcast? (Yes, I know they refer only to the Braves Radio Network, but they'll cut some spots, I'm sure.)
Whatever the case, Clear Channel has registered project961.com on November 9 - and just for good measure, they snapped up project961.net also. But something new and interesting: instead of the usual MarkMonitor service that they've traditionally used to register station websites, they've actually registered these domains through... GoDaddy! Yep, they of the "$2 a holler domains" GoDaddy. Boy, I know Clear Channel has been making drastic cuts, but to now be using GoDaddy for your domain registrations - that's a little pedestrian, don't you think?
Anyway, back to "project961.com" - or, as the station will be known, "Project 9-6-1" - which sounds like the name of a low-budget PBS science show, doesn't it? Anyway, either this will ultimately be the alternative format, or something similar to the stunting they've instilled in Detroit pre-Fox and Milwaukee pre-whatever-the-hell-95.7-is-right-now. When I heard the word "project", I think the latter. So get ready, Peach City, for a very diverse playlist and prompts to "help 96.1" because "you can make a difference".
Or will I be choking on a peach pit eating my words? Find out Friday.
By the way, if the Atlanta Braves - whom I imagine will still air on the new incarnation of 96.1 FM - sign Travis Hafner from the Indians, would the station change its name to "Pronk 96.1"? Just wondering.
UPDATE 11.17.06: At 9 am, the new format was unveiled, apparently an "Everything That Rocks" hybrid. So its on-air moniker is indeed "Project". Still, the name sounds so stunty to me. Can you imagine Chip or Skip Caray uttering the name "Project 96.1" during a Braves broadcast? (Yes, I know they refer only to the Braves Radio Network, but they'll cut some spots, I'm sure.)
