11.17.2006

 

Jack's Excellent Redundancy!

Ever since WCBS-FM scratched the oldies format, and in effect releasing popular personalities like Bob Shannon and Bill Brown and Mickey Dolenz - okay, maybe not Mickey Dolenz - since the inception of Jack-FM, 101.1 has been consistently getting a bad rap, and the ratings reflect it. The most popular criticism is that the station plays "too much Def Leppard".

So imagine my surprise when this afternoon, Jack started its first themed weekend... "An Excellent 80's Weekend!" Huh? Isn't that kinda like the music selections you play during the week, let alone on the weekend? Gee, Jack, what are you gonna do for an encore next weekend, "The Monsters of Rock Weekend"?

By the way, do you think there can be a pattern emerging: CBS-FM, releases popular personalities, takes a big ratings hit. Lite-FM just let some people go, though not the direct result of a format flip like CBS-FM. Middays - not affected by host changes - are a strong daypart, but the fact is, mornings and evenings were, as well. Will there be a domino effect caving in Lite's listenership? Only time will tell.
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