11.17.2006

 

SIGHTING: Lite Holiday Ad

12:45 PM. Midtown Manhattan. A yellow taxi whizzes by - okay, it doesn't necessarily whiz by, but it does pass - and on top of it is a taxitop advertisement that reads, and I quote:

"106.7 Lite FM, Non-Stop Holiday Hits."

Of course, "106.7 Lite FM" is in logo form, and the background was a festive type - I think I saw some holly on it... Anyway, how weird is it that the Christmas format is not yet on 106.7, yet there are already ads promoting it, misguiding the average listener into thinking it's on the radio right now.

It leads one to think that this time around, especially given the surrounding atmosphere, this format could be the most overhyped since... well, Blink.
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