1.26.2007

 

Fresh: No Fluke?

I'm hearing a lot of establishments have made the switch to the new Fresh 102.7. I read an account where one dentist who had it locked on Lite for 15 years changed it earlier ths month to the former WNEW. Accounts like this are a sure sign that a competitor to WLTW was a long time coming. When you've got people getting wind of an alternative, and finally changing their dials to hear it, that pretty much tells you all you need to know that the programming of Lite - and moreso, its vulnerability is mundane.

One can only imagine if CBS took the opportunity to bring "Fresh" or any other competitor to New York earlier on. Although I always thought that was the idea of the first incarnation of "Mix" in early 2004.

I'd also like to see if more radios made the switch to 102.7 when they went all-Christmas prior to that flip.

Of course, the sheer irony would be if the only establishments that don't have "Fresh 102.7" piped in are the ones that its logo tends to aim toward - laundromats.
Comments: Post a Comment



<< Home

This page is powered by Blogger. Isn't yours?