2.03.2007
CBS Goes Globe-Trotting... Is Chicago Next?
Perhaps you've heard that CBS has created a new format for their ailing classic rocker WARW. They've changed it to "world class rock" as "94.7 The Globe". The station will also stress environmental issues and stress "green". Wonder who the first DJ is going to be - Kermit the Frog? That chick from "Star Trek"?
Anyway, what's interesting is that CBS also registered "985theglobe.com" and "995theglobe.com" on the same day they registered "947theglobe.com".
The 98.5 stations CBS owns are in Vegas, Cleveland and Boston. It would be easier to convert an existing classic rocker to "world class rock" (also known as AAA) which is what they have in Cleveland on 98.5, but I'd put my money on Boston, since environmentalism is an issue that the Democratic demos can relate to...
As far as the 99.5ers, they own three of them in Chicago, Detroit and Tampa - all country. They've created competitions in the latter two markets with Clear Channel, while they're all alone in Chicago. You're aware that Market No. 1 has had no country station for over a decade, and Market No. 2 lost theirs just last year. With many asking when Market No. 3 will lose their country station, I think they might strike the iron this year if the Globe starts spinning the meters in D.C. They would effectively revamp their AAA format from WXRT - also on 94.7 - on 99.5, making 94.7 - I dunno, Fresh? Ironically, WLIT just rebounded from one of their worst books - below 3! - to bounce back into the top 5, so they're vulnerable...
Also interesting: On that same day, CBS has also registered, for each frequency, domains ending with: theearth.com, thefish.com, themoon.com, thesun.com and theworld.com . For them to go through all that trouble for each frequency, clearly there will be changes for at least one of the other two frequencies somewhere.
Anyway, what's interesting is that CBS also registered "985theglobe.com" and "995theglobe.com" on the same day they registered "947theglobe.com".
The 98.5 stations CBS owns are in Vegas, Cleveland and Boston. It would be easier to convert an existing classic rocker to "world class rock" (also known as AAA) which is what they have in Cleveland on 98.5, but I'd put my money on Boston, since environmentalism is an issue that the Democratic demos can relate to...
As far as the 99.5ers, they own three of them in Chicago, Detroit and Tampa - all country. They've created competitions in the latter two markets with Clear Channel, while they're all alone in Chicago. You're aware that Market No. 1 has had no country station for over a decade, and Market No. 2 lost theirs just last year. With many asking when Market No. 3 will lose their country station, I think they might strike the iron this year if the Globe starts spinning the meters in D.C. They would effectively revamp their AAA format from WXRT - also on 94.7 - on 99.5, making 94.7 - I dunno, Fresh? Ironically, WLIT just rebounded from one of their worst books - below 3! - to bounce back into the top 5, so they're vulnerable...
Also interesting: On that same day, CBS has also registered, for each frequency, domains ending with: theearth.com, thefish.com, themoon.com, thesun.com and theworld.com . For them to go through all that trouble for each frequency, clearly there will be changes for at least one of the other two frequencies somewhere.
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If you knew anything about Chicago, you would also know that CBS owns one of the most successful adult leaning rock stations in the country, WXRT. Chicago isn't next. And BTW, CBS's country station in Chicago bills quite nicely.
# posted by 
: February 03, 2007 6:38 PM
: February 03, 2007 6:38 PM
I acknowledge WUSN is a decent biller and a consistent top-10 finisher. But keep in mind: this is CBS we're talking about here. They've made mind-boggling decisions before, and it wouldn't surprise me if this scenario went down.
And as far as WXRT... how successful can you be when you're hovering around a 2 share?
And as far as WXRT... how successful can you be when you're hovering around a 2 share?
According to the latest billing numbers that were published, WXRT bills just a little less then Emmis's two rock properties combined WLUP and WKQX. You are way off in regards to Chicago.
# posted by : February 03, 2007 11:35 PM
: February 03, 2007 11:35 PM
Clear Channel created the country competition in Detroit and Tampa. In both cases CBS had the incumbent...
# posted by : February 05, 2007 1:31 AM
: February 05, 2007 1:31 AM
Although stranger things have happened,
I don't expect WBMX 98.5 to go Globe World class rock.
WBOS 92.9 has had a lock on that since the early 90's. They also have produced
Earth Day concerts in the region since the early 90's
Remember the late 90's slogan? " WBOS, for the earth" with their capsulated specials
I don't expect WBMX 98.5 to go Globe World class rock.
WBOS 92.9 has had a lock on that since the early 90's. They also have produced
Earth Day concerts in the region since the early 90's
Remember the late 90's slogan? " WBOS, for the earth" with their capsulated specials
# posted by : February 05, 2007 12:58 PM
: February 05, 2007 12:58 PM
Just as the naysayers let me have it with my bold Chicago "Globe" prediction - despite the fact that WXRT exists - I again base my prediction for Boston's "Globe" trot on common sense.
And incidentally, while WBOS have have a foothold in the market for all the things Norm has mentioned above, they haven't been doing too perky at least on the 12+ side: they've got a rimshotter out of Plymouth and a rocker out of Manchester, New Hampshire breathing down their neck. Not good!
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And incidentally, while WBOS have have a foothold in the market for all the things Norm has mentioned above, they haven't been doing too perky at least on the 12+ side: they've got a rimshotter out of Plymouth and a rocker out of Manchester, New Hampshire breathing down their neck. Not good!
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