2.03.2007
Is Philly Fresh-ening Up For 98.1?
It's been exactly one month since the debut of "Fresh 102.7" on the former WNEW-FM in New York. (And I still refuse to dignify their current call letters.)
Shortly after, I predicted on "The Radio Racket" that if the format did well there, CBS Radio might start farming it out to other markets (see: Jack-FM).
Well, lookee here: fresh981.com was registered two months ago by CBS!
They only own one other 98.1 and it's in St. Louis, and I doubt they're going to cut off their nose to spite their face and go up against their own KEZK. Then again, this is CBS we're talking about here...
No other "fresh" domains have been registered by CBS at this time. But perhaps this is the calm before the storm...
But imagine the similarities here: WLTW in New York has long been the "lite music" leader in New York. And people have long been wondering when CBS would finally come up with a worthy competitor to Lite-FM.
The same situation stands in Philadelphia, where B101 is still gangbusters after all these years - not bad for a privately owned station - and if they're going to be intimidated by the likes of WJBR out of Delaware, clearly they're vulnerable.
And everybody knows that WOGL should be a goner today; had it not been for Greater Media's 95.7, you people in Philly would be getting your "adult hits" from Jack and not Ben.
The day is coming, and CBS is waiting to pull the trigger.
Roll those tapes, people.
Shortly after, I predicted on "The Radio Racket" that if the format did well there, CBS Radio might start farming it out to other markets (see: Jack-FM).
Well, lookee here: fresh981.com was registered two months ago by CBS!
They only own one other 98.1 and it's in St. Louis, and I doubt they're going to cut off their nose to spite their face and go up against their own KEZK. Then again, this is CBS we're talking about here...
No other "fresh" domains have been registered by CBS at this time. But perhaps this is the calm before the storm...
But imagine the similarities here: WLTW in New York has long been the "lite music" leader in New York. And people have long been wondering when CBS would finally come up with a worthy competitor to Lite-FM.
The same situation stands in Philadelphia, where B101 is still gangbusters after all these years - not bad for a privately owned station - and if they're going to be intimidated by the likes of WJBR out of Delaware, clearly they're vulnerable.
And everybody knows that WOGL should be a goner today; had it not been for Greater Media's 95.7, you people in Philly would be getting your "adult hits" from Jack and not Ben.
The day is coming, and CBS is waiting to pull the trigger.
Roll those tapes, people.
